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The Critical Role of a Realtor(R)
Surveys show that many homeowners and homebuyers are not aware of the true value a REALTORĀ® provides during the course of a real estate transaction.
At the same time, regrettably, REALTORĀ® have generally assumed that the expertise, professional knowledge, and just plain hard work that go into bringing about a successful transaction were understood
and appreciated.
Many of the most important services and steps are performed behind the scenes by either the RealtorĀ® or the brokerage staff and traditionally have been viewed simply as part of their professional responsibilities to
the client. But, without them, the transaction could be placed in jeopardy.
This publication seeks to close that gap.
Listed on the following pages are nearly 200 typical actions, research steps, processes, and review stages
necessary for a successful residential real estate transaction and normally provided by a full service real
estate brokerage and for which they are entitled to fair compensation.
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